I am starting at a new school and was asked to take over the yearbook. I teach math and have no idea how to teach a yearbook class. I'm excited for the challenge. I'll have 5 students for the Fall semester to help me. The last yearbook teacher is still there to help me but she didn't know anything about yearbook when she started a couple years ago. My biggest question is how do you sell advertisements? I noticed that the book has not sold a lot of senior ads in the past. Last year, only 17% of the seniors bought advertisements. When I was in high school, 50% of the seniors had advertisements. Students wrote notes to their best friends, boyfriends wrote love notes to their girlfriends, and the front office staff even bought a small ad. I really want to be able to break even or make money this year. The book has lost money in the past. Can anyone give me some ideas to help with advertisement sales and yearbook sales? What do I need to go over with the students to get them started?