It's true! I like the idea of the beach & beachy home decor, such as shells, sea glass, fish, sailboats, octopus, certain other sea creatures, ocean/beach scenes, etc. & have several beachy/sea-themed items throughout my apt & love sea-themed & shell jewelry, yet I can't stand actually going to the beach & only go once every 1-3 yrs & that's only because my BF loves it. Firstly, I don't swim...ever. I don't really know how, but I've taken swimming lessons a couple of times (last time as a teen). Secondly, sitting out on a blanket on the sand, even if I have reading material w/ me just seems so boring! Thirdly, I can't stand being out in the sun. I'm only out in the actual sun when I'm walking to/from my car or walking around an outdoor shopping mall while trying to walk in shade as much as possible. I need to start carrying my umbrella. To me, heat + the ocean water + sticky/clamy air = uncomfortability.