I think they looked beyond children and tried to market the college crowd and the healthy adults. Worked at Mariano’s overnight and I was thrown in that aisle one night. Yes, an entire aisle of name brand, store brand hot and cold cereal, gluten free, wheat free, salt free, all natural, blah blah, blah. My top list: Capn’ Crunch Quaker 100% Natural Special K Frosted mini wheats Kix Quaker Oatmeal with Maple & Brown sugar Only with Silk Almond milk or Blue Diamond Vanilla almond milk Used to drink Ensure. Can’t handle that anymore.