I started going white (not gray, white) in my mid-teens and my roots have been like snow since before I graduated college. Because of this, I've had a long time to play with every variety of brown and red hair color. KinderCowgirl went to college with me and might vaguely remember me when it was the shade of an eggplant (although I hope not). Since I'm closer to 40 than 20, I'm trying to tone it down a little and also do my own color. I love my hairdresser but he's expensive! After years of using Feria, I'm tired of how badly it fades after a couple of weeks and am shopping around a bit. For those who admit they color (obviously open to the men as well), what do you use? Are you happy with it or do you stay with it out of habit?