We are not in the customer service industry. The sooner WE start believing that, the sooner the public starts understanding it. Maybe, MAYBE, private school teachers are a bit, but even they should move away from that train of thought. We need to realize we are more like doctors. And not all doctors - doctors in public clinics or public hospitals. We do not have to sell ourselves in order to get people to use our services. We will have "customers" so we don't have to worry about advertising. Instead, we need to worry about giving our students/patients/customers the best care we can. Our students' parents do NOT know what is best for them academically (or the class as a whole) and they do not get to make the classroom decisions. My job is not to make anyone happy. My job is to make sure Johnny is presented with the material that can make him successful. In a manner that he can access it. I'm not even responsible for his learning. He is. If people are happy while we're doing this, great. If they aren't, then that is a lesson in itself.